Showing posts with label copywriting Adelaide. Show all posts
Showing posts with label copywriting Adelaide. Show all posts

Friday, 15 August 2014

Getting it Right as a Freelance Copywriter

Many thanks to +BenMathewson for the invitation to contribute to his Imagination Infinity blog. This is a place for writers to talk about their craft, and in this piece I talk about what have I learned about the craft of copywriting, and producing effective copy for clients.

Read the blog post here: Imagination Infinity: Guest Post #3 Mark Angus

Wednesday, 14 May 2014

Number 20 in the List of Top Australian Copywriters on Google+

Now in the Top 20 Australian copywriters on Google+

Copywriting by +MarkAngus

I am extremely pleased to have found myself at number 20 in the list of Google+ users who are copywriters. Do check out this link quickly—the rankings might change and I disappear completely tomorrow!

If you'd like to find out how I did it, visit: www.cadoganandhall.com

Adelaide copywriting services by Mark Angus
Click here for the link to the full list

Tuesday, 8 April 2014

Social Media Management for Adelaide Businesses

Copywriting by +MarkAngus


+Cadogan and Hall undertake social media management for a range of Adelaide businesses. Here is a small selection of our social media posts, posted on Google+, Facebook, Twitter and other social networks.




Follow my blog with Bloglovin

Tuesday, 25 March 2014

Cadogan and Hall now working with Australian Enviroblast

Copywriting by +MarkAngus

We're extremely pleased to be providing a host of copywriting services for Adelaide company +Australian Enviroblast.

Founded in 2009, Australian Enviroblast are specialists in abrasive blasting and sand blasting, and offer a full range of services for both commercial and domestic applications, including:
  • wet abrasive blasting
  • dry abrasive blasting
  • mechanical preparation
  • UHP (pressure cleaning)
  • industrial coatings
Australian Enviroblast specialise in rust removal, paint removal, graffiti removal, stain removal, driveway and decking cleaning, as well as steel, wood and fibreglass cleaning.

At +Cadogan and Hall, we produce copywriting, blog posts, and social media posts for Australian Enviroblast and help them to share their experience and expertise with the Adelaide community. 

To find out more about the benefits of hiring a professional Adelaide copywriter, please visit our website.


Content marketing articles for Adelaide businesses by Cadogan and Hall
To read more about the abrasive blasting services offered by Australian Enviroblast, and to see an example of our copywriting services, please click here

Monday, 3 February 2014

The interview format as a marketing and promotional tool

Copywriting by +MarkAngus

Recently, we have been working with a number of Adelaide businesses using an interview format as a means of creating a more personalised and localised approach to their marketing and promotion. This is particularly the case for the +Tradies SA website, where we have been conducting interviews with both local tradespeople and training organisations, which we have then published on the Tradies SA website and social media sites.

We've found this to be a really useful and effective way of sharing information, and the results would seem to suggest that customers (existing and potential) have found it an engaging way to interact as well.

The essence of a good interview is that it goes beyond your products and services, and tries to convey something of your personality and how you like to do business. An interview also helps to raise your public profile—especially important if you're working in a competitive market—so if you can let potential customers see the type of person you are, it enables them to connect with you and then perhaps choose you over one of your competitors, simply because they like how you sound! Personal photos too are a useful addition to an interview, as they help to give the reader a much clearer picture of just who you are—there's nothing like putting a face to a name!


Copywriting services by Cadogan and Hall in Adelaide
We have been conducting interviews with Adelaide tradespeople like Ryan Ardill for the Tradies SA website

You can utilise the interview format on a wide variety of platforms. They work well when posted on your Facebook or Google+ pages, for instance, while a carefully selected quote from an interview can make an intriguing Tweet that will encourage readers to explore further and read on.

Similarly, structuring your website's About Us page in an interview formate, or perhaps as a personal message, can also help as this then gives readers a greater sense of engagement, and it showcases your personalised approach to business.

Press releases are another format where the personal touch is effective—when you're issuing a press release, direct quotes give the reader some increased insight into your business thinking and strategies, while at the same time raising and enhancing your own personal public profile. Conveying your excitement about a new product or service that you are offering is vital, and so a good press release will always seek to convey this, and show the public how much you love your work and want to share it.

So don't be afraid of getting up close and personal with your customers. When you're trying to convey the essence of your business, or you're trying to convince them why they should choose you over another, why not make the most of one of your greatest assets—yourself!

Monday, 2 December 2013

High-quality copywriting can enhance your Adelaide business profile

By +Mark Angus 

We provide a range of copywriting services that enable Adelaide businesses to get the message out to the wider community about promotions, new products, moving premises—anything that you think is important that your customers and potential customers should know about.

The +Cadogan and Hall writing team is based in Adelaide, and everyone who writes for us is a native speaker and a professional writer of the highest calibre. This means that not only do you get quality copywriting, but it's written by a writer who knows Adelaide and the market, and so is able to make the content both relevant and engaging for a local audience. 

A lot of article marketing and content marketing offered by SEO companies is in fact outsourced to other countries, or is produced by 'spinning' articles written by others. Every piece of writing we undertake is meticulously researched and handcrafted specifically for you and your business. Furthermore, everything we write on your behalf is submitted to you for your approval before publishing or posting. We pride ourselves on establishing collaborative partnerships with everyone we write for, and in creating unique copy that you are proud to publish under your name.

Our full range of copywriting services includes:
  • website content: we can write the content of your website for you, including home pages, FAQ pages, product specification pages, etc.
  • content marketing articles: we produce high-quality articles that can be published on your website to increase your customer engagement and improve its overall quality. We can also produce these articles as attractive, branded downloadable PDF files that you can email to customers and can post on your social media sites
  • blogs: we can create and maintain a blog for you, with regular updates and company news
  • press releases: we write well-crafted electronic press releases that attract attention to your business, can be posted on social media sites, and make an engaging addition to your website
Visit our website, or click on the images below, to find out more about high-quality Adelaide copywriting can enhance your business presence and profile.

We offer a range of copywriting services for Adelaide-based businesses
Please click here to see our content marketing library
Our copywriting services for Adelaide businesses includes writing high-quality press releases
Please click here to see the online press room we've created for Wakefield Grange
We create original content for websites
Please click here to see website content we have written for Adelaide businesses

Thursday, 7 November 2013

Copywriting that's crafted to suit your business needs

We have one aim in the copywriting that we produce for Adelaide businesses, and that's to find the topic, words and tone and that best encapsulates you and your brand. So when we produce a piece of article or content marketing for a client, we always like to make the content engaging and informative, but also in a style that's appropriate.

For instance, in this brochure that we've just produced for Ceramica Tile + Design in Adelaide, promoting their new range of Arts & Crafts inspired Artisan tiles, we've not only encapsulated the spirit of Arts & Crafts in the layout and design, but we've also included some background on the movement, so their customers can see these splendid tiles in their proper historical context.

You can visit our website to see more of the copywriting that we do for Adelaide businesses, but in the meantime please click on the brochure below to read it in full.
We produce article and content marketing for companies in Adelaide
Please click here to read the full brochure

Friday, 11 October 2013

Content marketing - share your expertise

By using content marketing effectively, you can reach many people outside of your immediate community and circles. Therefore, you are potentially sharing your knowledge with the rest of the world!

If you want your message to be both effective and engaging, it makes sense to have your text produced by a professional copywriter with expertise in producing communications in a wide range of industries and who can focus with clarity on both purpose and message.

We produce website content and article marketing pieces for Adelaide osteopath and chiropractor Amber Laris, helping her to share her extensive knowledge not only with patients in Adelaide, but also beyond. We can do the same for your business, so please contact us via our website or email us.

In the meantime, please click on the brochure below to read it in full. 
Adelaide chiropractor Amber Laris
Please click here to read the full brochure

Monday, 30 September 2013

Trade fairs and exhibitions are a great way to promote your business

If you're set to take a stand a trade show or exhibition, why not let your customers know what to expect before they get there? If you have special offers, discounts, or particular lines that you want to promote, a little pre-publicity can go a long way. 

We have produced this brochure for Ceramica Tile + Design, who will be exhibiting at this year’s Sunday Mail HIA Home & Garden Show at Wayville Showgrounds on the weekend of 19—20 October 2013.

They have three products that they are showcasing— the Renaza range of wooden ceiling and wall tiles by Bella Lujo, the Etic range of timber-look porcelain tiles by Atlas Concorde, and the full range of stone veneer products from leading Australian manufacturer Veneer Stone. There are special offers available for customers who visit the stand during the show, while their expert design consultants will be on hand to talk you through their outstanding range.

If you'd like to find out more about how we can help to promote your appearance at a trade show or exhibition, please visit our website. In the meantime, click on the brochure below to read more about the special offers available at this year's Home and Garden Show in Adelaide.
Cadogan and Hall offer a full range of professional copywriting services
Please click here to read the full brochure

Sunday, 29 September 2013

On the move? Let your customers know

If you're moving, or have moved, to new premises, you probably want to show them off! At Cadogan and Hall, we can help you to introduce your new place of business both to your existing customers, as well as potential new ones.

We have produced just this sort of piece for Orthodontic Network in Adelaide (ONiA) who have just moved into new premises in the Adelaide CBD on North Terrace. As you'll see from the brochure below, we have achieved a great combination of words and images, and you have to believe us when we say their new practice looks as good for real as it does in these photographs.

If your business is moving, and you want to trumpet the virtues of your new premises, we can help. Visit our website to find out more. In the meantime, please click on the brochure below to see the stunning new ONiA headquarters in Adelaide for yourself.

If you're moving business premises, Cadogan and Hall can help you to promote your move
Click on the brochure above to get the full tour of ONiA's new premises on North Terrace in Adelaide

Sunday, 22 September 2013

Online brochures to promote Adelaide businesses

We have recently produced a new brochure for Innovative Window Films in Adelaide that highlights their range of protective security window films. 

Copywriting of this kind is vital, particularly for small and medium enterprises, because it's a way of raising your profile and enhancing your online presence. It provides an additional way for potential customers to find you, as well as adding significantly to your marketing collateral. Our online brochures can be emailed to customers, posted on your website, or serve as a kind of FAQ sheet, answering questions that clients may have about your products.

If you would like to find out more about the potential value of high-quality copywriting to your business, contact us or visit our virtual library to see the sort of work that we are producing for Adelaide and South Australian enterprises.

Adelaide freelance copywriters
Click on the brochure above to visit our virtual library

Saturday, 14 September 2013

Our latest video, promoting Tradies SA in Adelaide

At Cadogan and Hall, we can produce short promotional videos for Adelaide businesses, suitable for posting on You Tube, your website, Facebook, Twitter, Google + and just about anywhere else you want yourself to be seen!

This video, promoting the new Tradies SA website, features the talents of Anthony and Enzo from A&E Tiling, who have listed on Tradies SA.

If you are interested in a short, affordable promotional video for your website or social media pages, contact us to find out more.

In the meantime, if you're an Adelaide tradie, don't forget that you can list your business for free at Tradies SA.

Tuesday, 3 September 2013

Do you want your business to be able to reach particular sections of the Adelaide community?

It may be that you have a range of products or services that are particularly suited to a select part of the Adelaide community. If so, then producing useful information and resources is one effective and efficient way of reaching them.

We create information brochures and pages for websites, that can be targeted at a specific demographic, by providing useful advice and guidance particular to them.

See, for example, the brochure below that we have created for Adelaide osteopath Amber Laris, as a means of her providing an additional service to her senior clients.

Contact us to find out more about how Cadogan and Hall can help you reach the people you want to reach.


Freelance copywriter based in Adelaide, South Australia
We provide a comprehensive copywriting service for a range of Adelaide businesses - click here to read more

Wednesday, 28 August 2013

Do you have an Information or FAQ page on your website?

If you don't have an Information or FAQ page on your website, you might be missing a way of attracting new customers to your website. Remember, sometimes when we search the web, we're not looking for a specific company or product, we're just looking for some information. This is when you need those pages on your site than are about more than just your products and services—you need pages that share information, provide insight, and establish your credibility in your field.

At Cadogan and Hall, we have been working with a number of Adelaide businesses to help them build up a library of useful tips, advice, guidance and information on their websites, as a means of demonstrating their experience and expertise. These articles, which we then custom-design into a useful PDF brochure, can form a part of an email marketing campaign, be printed out or emailed to customers,   posted on your Facebook and Google+ pages, and provide attractive additional pages for your website.

Direct Shutters in Adelaide, experts in the manufacture and installation of roller shutters for windows and doors, are one such company who we have been working with to produce a range of useful fact sheets and FAQ pages. The information pages on their website are now extensive and have proved extremely useful for them in attracting new visitors to their site.

If you are interested in finding out more about how we can help you to increase the traffic to you site, please feel free to contact us.

Information and FAQ pages are extremely efficient ways of attracting new customers to your website
Cadogan and Hall can help you to produce useful information brochures that you can post on your website and social media pages, as well as use in email marketing campaigns

Up for an award? Of course you want to promote it!

If you've been nominated for a prestigious industry award, naturally you want to let people know about it.

This is the case for Ceramica Tile + Design in Adelaide, one of regular clients, who has been nominated for the Housing Supplier of the Year Award in the 2013 South Australia HIA Housing Awards. We are looking forward to the awards ceremony in October!

Cadogan and Hall are helping Ceramica Tile + Design to get the word out there about their good news, as well as promoting their newest range—elegant cement tiles bathroom and kitchen from Australian company Boss Architectural.

If you're an Adelaide company in need or professional copywriting services to share with the community what you're doing, do please visit our website and find out how a skilled and experienced copywriter can help the promotion of your business.