Showing posts with label copywriters Adelaide. Show all posts
Showing posts with label copywriters Adelaide. Show all posts

Saturday, 23 August 2014

Getting the Details Right as a Freelance Copywriter

Writers in the commercial and business world often face some fairly unique challenges. As a freelance copywriter, the subjects that I have been asked to write about over the years have been rather diverse—I never thought that I would become an expert on wheel loaders, or offshore drilling, or chiropractic treatment. Nor for that matter did I ever envisage the need to become well acquainted with how solar panels work, how online casinos operate, or the implementation of sustainable farming practices.

But these are just some of the many topics that I’ve been called upon to write about as a freelance—all of which, I should point out, I knew absolutely nothing about beforehand. But the essence of being a professional copywriter is the ability to create copy that sounds convincing, both to the layman and aficionado alike, about industries, products and professions that are not necessarily your areas of expertise, while at the same time being informative, engaging and even—sometimes—entertaining.

Advice for freelance copywriters by Mark Angus in Adelaide
Learn more about our Adelaide copywriting services at www.cadoganandhall.com

Learn Quickly and Ask Questions


All of which means you need to be able to learn quickly. It’s sometimes necessary to absorb a great deal of technical information in a very short space of time, and then get a significant enough grasp of the details that you’re able to write about the subject with some confidence. Solid research skills are therefore just as important for a copywriter as writing ability—you need to know where to find good trade intel that is useful and intelligible, and then to be able to extract information that is appropriate and relevant to the task at hand. A good eye for detail is crucial.

Asking questions—or perhaps not being afraid of asking them—is something that a copywriter needs to learn to do. When you’re being briefed on a job, it’s important not to leave the meeting or end the phone call without having a crystal clear understanding of what your client is looking for. If you need to ask a lot of questions, go right ahead. It’s sometimes tempting, especially with a new client, to exude an air of supreme confidence, to give them the impression that you’re completely across the brief when in actual fact, if it’s an industry or profession that you’re not experienced in, you may not have grasped what they’re looking for at all. I know that this is a mistake that I have made in the past. The thinking goes along the lines of: “If I ask too many questions, they’ll rumble that I really don’t know anything about how dog food is made and I’ll lose the job. Better keep quiet, take some notes, and try to look interested.” In the end, this does no-one any favours.

Clients Like to Talk About Their Business


I find that most people in business actually like to talk about their work, and enjoy sharing their knowledge and expertise. I’ve never known a client to be put off by answering questions about their business. And getting as much information as you can before you start a job will make it easier, more enjoyable, and will ultimately help you to produce better copy. Good copy equates to a happy client, which in turn may well lead to further work, and so there’s nothing to lose by engaging in a discussion, asking questions and getting as much information as you can directly from the source. The ability to ask questions is an essential part of the copywriter’s skill set.

Know Your Audience


A professional writer needs to be able to create copy that is right for the intended audience, and so really understanding who that audience is, and what their expectations are, is crucial. In commercial writing, the audiences you need to engage with will vary widely. A piece for a company’s in-house journal, for instance, will have a very different audience to that of a press release about a retailer’s end of year sale. A blog for a small manufacturing company will be read by different people and in a different way to the website content of a health professional. Being a copywriter is all about matching tone and content to the audience.

This involves being engaged with the wider industry on a number of levels. Look at what successful companies, both large and small, are doing with their written content. Subscribe to some trade journals to see how technical and manufacturing industries write about what they do (you’ll be amazed to find that there are trade magazines for just about every kind of industry or business imaginable). Read business-related blogs and social media posts, check out film and theatre reviews, keep up to date with what’s successful and popular on online content curation sites. Understanding how to shape your copy to suit different types of audience is one of the copywriter’s key skills, as is understanding who will read your copy and how they will read it. Get a feel for how different types of texts are expected to work in different kinds of scenarios.

Writing Interesting Copy About Dull Subjects


One of the most challenging aspects of being a copywriter is writing about products, or businesses, or even people, that are sometimes, quite frankly, rather dull. It can be a real struggle to come up with lively and engaging copy on a subject in which you have no personal interest. In this scenario, a useful approach is to read and research widely, well beyond the immediate areas that you’re covering. If, for instance, the brief is to write about a new piece of machinery there may not at first glance be a lot you can say about it. It’s new, it works, it costs this much. However, it can be helpful to look beyond the nuts and bolts into areas such as why this new and improved piece of machinery was developed, who will it be used by and where, what will be its benefits out in the wider world, and the other potential applications of the technology. If you can put the product you’re writing about into a wider context and perhaps bring in a human element or unusual angle, that can sometimes help to enliven your copy even when that product itself is not inherently interesting.

Copywriting is a Competitive Field


Commercial writing is certainly not everyone’s cup of tea, and not every writer can do it. But it’s a competitive field and if you want to make a go of it you need to know what works and what doesn’t, and how to ensure that you are writing what it is your client wants to say. In the end, you are writing for someone else, and they need to be satisfied that what you write is accurate, relevant and does the job for which it’s intended. Not always easy, sometimes frustrating, but on the other hand it can also be very rewarding—plus, you can learn a whole bunch of stuff about a whole bunch of things you never imagined you’d ever need or want to know about along the way!

Copywriting by +MarkAngus
(This post was first published as a guest post at http://imaginationinfinity.blogspot.com.au/2014/08/guest-post-3-mark-angus.html)

Wednesday, 14 May 2014

Number 20 in the List of Top Australian Copywriters on Google+

Now in the Top 20 Australian copywriters on Google+

Copywriting by +MarkAngus

I am extremely pleased to have found myself at number 20 in the list of Google+ users who are copywriters. Do check out this link quickly—the rankings might change and I disappear completely tomorrow!

If you'd like to find out how I did it, visit: www.cadoganandhall.com

Adelaide copywriting services by Mark Angus
Click here for the link to the full list

Tuesday, 8 April 2014

Social Media Management for Adelaide Businesses

Copywriting by +MarkAngus


+Cadogan and Hall undertake social media management for a range of Adelaide businesses. Here is a small selection of our social media posts, posted on Google+, Facebook, Twitter and other social networks.




Follow my blog with Bloglovin

Tuesday, 25 March 2014

Cadogan and Hall now working with Australian Enviroblast

Copywriting by +MarkAngus

We're extremely pleased to be providing a host of copywriting services for Adelaide company +Australian Enviroblast.

Founded in 2009, Australian Enviroblast are specialists in abrasive blasting and sand blasting, and offer a full range of services for both commercial and domestic applications, including:
  • wet abrasive blasting
  • dry abrasive blasting
  • mechanical preparation
  • UHP (pressure cleaning)
  • industrial coatings
Australian Enviroblast specialise in rust removal, paint removal, graffiti removal, stain removal, driveway and decking cleaning, as well as steel, wood and fibreglass cleaning.

At +Cadogan and Hall, we produce copywriting, blog posts, and social media posts for Australian Enviroblast and help them to share their experience and expertise with the Adelaide community. 

To find out more about the benefits of hiring a professional Adelaide copywriter, please visit our website.


Content marketing articles for Adelaide businesses by Cadogan and Hall
To read more about the abrasive blasting services offered by Australian Enviroblast, and to see an example of our copywriting services, please click here

Tuesday, 4 March 2014

Welcome to Solar Fix Network, Adelaide

Copywriting by +MarkAngus

We're delighted to be working with Adelaide company Solar Fix Network, specialists in inspecting, maintaining and cleaning solar panels. We're working with them to help inform the community about the importance of keeping your solar panels in good working order, and having them regularly inspected, as required by SA legislation. 

Cadogan and Hall are writing website and online content, and managing social media for Solar Fix Network, including Google+ and Facebook posts, tweets, and we are also maintaining their blog for them.

Working with local companies is one the best parts of the work we do, and we enjoy promoting Adelaide businesses and trades and showcasing them to the world!

We hope you find this information brochure informative and useful and we welcome your comments and input.

Copywriting, online and website content, press releases and blogs for Adelaide businesses
Please click here to read or download the information brochure 

Monday, 3 February 2014

The interview format as a marketing and promotional tool

Copywriting by +MarkAngus

Recently, we have been working with a number of Adelaide businesses using an interview format as a means of creating a more personalised and localised approach to their marketing and promotion. This is particularly the case for the +Tradies SA website, where we have been conducting interviews with both local tradespeople and training organisations, which we have then published on the Tradies SA website and social media sites.

We've found this to be a really useful and effective way of sharing information, and the results would seem to suggest that customers (existing and potential) have found it an engaging way to interact as well.

The essence of a good interview is that it goes beyond your products and services, and tries to convey something of your personality and how you like to do business. An interview also helps to raise your public profile—especially important if you're working in a competitive market—so if you can let potential customers see the type of person you are, it enables them to connect with you and then perhaps choose you over one of your competitors, simply because they like how you sound! Personal photos too are a useful addition to an interview, as they help to give the reader a much clearer picture of just who you are—there's nothing like putting a face to a name!


Copywriting services by Cadogan and Hall in Adelaide
We have been conducting interviews with Adelaide tradespeople like Ryan Ardill for the Tradies SA website

You can utilise the interview format on a wide variety of platforms. They work well when posted on your Facebook or Google+ pages, for instance, while a carefully selected quote from an interview can make an intriguing Tweet that will encourage readers to explore further and read on.

Similarly, structuring your website's About Us page in an interview formate, or perhaps as a personal message, can also help as this then gives readers a greater sense of engagement, and it showcases your personalised approach to business.

Press releases are another format where the personal touch is effective—when you're issuing a press release, direct quotes give the reader some increased insight into your business thinking and strategies, while at the same time raising and enhancing your own personal public profile. Conveying your excitement about a new product or service that you are offering is vital, and so a good press release will always seek to convey this, and show the public how much you love your work and want to share it.

So don't be afraid of getting up close and personal with your customers. When you're trying to convey the essence of your business, or you're trying to convince them why they should choose you over another, why not make the most of one of your greatest assets—yourself!

Monday, 2 December 2013

High-quality copywriting can enhance your Adelaide business profile

By +Mark Angus 

We provide a range of copywriting services that enable Adelaide businesses to get the message out to the wider community about promotions, new products, moving premises—anything that you think is important that your customers and potential customers should know about.

The +Cadogan and Hall writing team is based in Adelaide, and everyone who writes for us is a native speaker and a professional writer of the highest calibre. This means that not only do you get quality copywriting, but it's written by a writer who knows Adelaide and the market, and so is able to make the content both relevant and engaging for a local audience. 

A lot of article marketing and content marketing offered by SEO companies is in fact outsourced to other countries, or is produced by 'spinning' articles written by others. Every piece of writing we undertake is meticulously researched and handcrafted specifically for you and your business. Furthermore, everything we write on your behalf is submitted to you for your approval before publishing or posting. We pride ourselves on establishing collaborative partnerships with everyone we write for, and in creating unique copy that you are proud to publish under your name.

Our full range of copywriting services includes:
  • website content: we can write the content of your website for you, including home pages, FAQ pages, product specification pages, etc.
  • content marketing articles: we produce high-quality articles that can be published on your website to increase your customer engagement and improve its overall quality. We can also produce these articles as attractive, branded downloadable PDF files that you can email to customers and can post on your social media sites
  • blogs: we can create and maintain a blog for you, with regular updates and company news
  • press releases: we write well-crafted electronic press releases that attract attention to your business, can be posted on social media sites, and make an engaging addition to your website
Visit our website, or click on the images below, to find out more about high-quality Adelaide copywriting can enhance your business presence and profile.

We offer a range of copywriting services for Adelaide-based businesses
Please click here to see our content marketing library
Our copywriting services for Adelaide businesses includes writing high-quality press releases
Please click here to see the online press room we've created for Wakefield Grange
We create original content for websites
Please click here to see website content we have written for Adelaide businesses

Thursday, 7 November 2013

Copywriting that's crafted to suit your business needs

We have one aim in the copywriting that we produce for Adelaide businesses, and that's to find the topic, words and tone and that best encapsulates you and your brand. So when we produce a piece of article or content marketing for a client, we always like to make the content engaging and informative, but also in a style that's appropriate.

For instance, in this brochure that we've just produced for Ceramica Tile + Design in Adelaide, promoting their new range of Arts & Crafts inspired Artisan tiles, we've not only encapsulated the spirit of Arts & Crafts in the layout and design, but we've also included some background on the movement, so their customers can see these splendid tiles in their proper historical context.

You can visit our website to see more of the copywriting that we do for Adelaide businesses, but in the meantime please click on the brochure below to read it in full.
We produce article and content marketing for companies in Adelaide
Please click here to read the full brochure

Friday, 11 October 2013

Content marketing - share your expertise

By using content marketing effectively, you can reach many people outside of your immediate community and circles. Therefore, you are potentially sharing your knowledge with the rest of the world!

If you want your message to be both effective and engaging, it makes sense to have your text produced by a professional copywriter with expertise in producing communications in a wide range of industries and who can focus with clarity on both purpose and message.

We produce website content and article marketing pieces for Adelaide osteopath and chiropractor Amber Laris, helping her to share her extensive knowledge not only with patients in Adelaide, but also beyond. We can do the same for your business, so please contact us via our website or email us.

In the meantime, please click on the brochure below to read it in full. 
Adelaide chiropractor Amber Laris
Please click here to read the full brochure

Sunday, 29 September 2013

On the move? Let your customers know

If you're moving, or have moved, to new premises, you probably want to show them off! At Cadogan and Hall, we can help you to introduce your new place of business both to your existing customers, as well as potential new ones.

We have produced just this sort of piece for Orthodontic Network in Adelaide (ONiA) who have just moved into new premises in the Adelaide CBD on North Terrace. As you'll see from the brochure below, we have achieved a great combination of words and images, and you have to believe us when we say their new practice looks as good for real as it does in these photographs.

If your business is moving, and you want to trumpet the virtues of your new premises, we can help. Visit our website to find out more. In the meantime, please click on the brochure below to see the stunning new ONiA headquarters in Adelaide for yourself.

If you're moving business premises, Cadogan and Hall can help you to promote your move
Click on the brochure above to get the full tour of ONiA's new premises on North Terrace in Adelaide

Sunday, 22 September 2013

Online brochures to promote Adelaide businesses

We have recently produced a new brochure for Innovative Window Films in Adelaide that highlights their range of protective security window films. 

Copywriting of this kind is vital, particularly for small and medium enterprises, because it's a way of raising your profile and enhancing your online presence. It provides an additional way for potential customers to find you, as well as adding significantly to your marketing collateral. Our online brochures can be emailed to customers, posted on your website, or serve as a kind of FAQ sheet, answering questions that clients may have about your products.

If you would like to find out more about the potential value of high-quality copywriting to your business, contact us or visit our virtual library to see the sort of work that we are producing for Adelaide and South Australian enterprises.

Adelaide freelance copywriters
Click on the brochure above to visit our virtual library

Saturday, 14 September 2013

Our latest video, promoting Tradies SA in Adelaide

At Cadogan and Hall, we can produce short promotional videos for Adelaide businesses, suitable for posting on You Tube, your website, Facebook, Twitter, Google + and just about anywhere else you want yourself to be seen!

This video, promoting the new Tradies SA website, features the talents of Anthony and Enzo from A&E Tiling, who have listed on Tradies SA.

If you are interested in a short, affordable promotional video for your website or social media pages, contact us to find out more.

In the meantime, if you're an Adelaide tradie, don't forget that you can list your business for free at Tradies SA.

Tuesday, 3 September 2013

Do you want your business to be able to reach particular sections of the Adelaide community?

It may be that you have a range of products or services that are particularly suited to a select part of the Adelaide community. If so, then producing useful information and resources is one effective and efficient way of reaching them.

We create information brochures and pages for websites, that can be targeted at a specific demographic, by providing useful advice and guidance particular to them.

See, for example, the brochure below that we have created for Adelaide osteopath Amber Laris, as a means of her providing an additional service to her senior clients.

Contact us to find out more about how Cadogan and Hall can help you reach the people you want to reach.


Freelance copywriter based in Adelaide, South Australia
We provide a comprehensive copywriting service for a range of Adelaide businesses - click here to read more

Wednesday, 28 August 2013

Do you have an Information or FAQ page on your website?

If you don't have an Information or FAQ page on your website, you might be missing a way of attracting new customers to your website. Remember, sometimes when we search the web, we're not looking for a specific company or product, we're just looking for some information. This is when you need those pages on your site than are about more than just your products and services—you need pages that share information, provide insight, and establish your credibility in your field.

At Cadogan and Hall, we have been working with a number of Adelaide businesses to help them build up a library of useful tips, advice, guidance and information on their websites, as a means of demonstrating their experience and expertise. These articles, which we then custom-design into a useful PDF brochure, can form a part of an email marketing campaign, be printed out or emailed to customers,   posted on your Facebook and Google+ pages, and provide attractive additional pages for your website.

Direct Shutters in Adelaide, experts in the manufacture and installation of roller shutters for windows and doors, are one such company who we have been working with to produce a range of useful fact sheets and FAQ pages. The information pages on their website are now extensive and have proved extremely useful for them in attracting new visitors to their site.

If you are interested in finding out more about how we can help you to increase the traffic to you site, please feel free to contact us.

Information and FAQ pages are extremely efficient ways of attracting new customers to your website
Cadogan and Hall can help you to produce useful information brochures that you can post on your website and social media pages, as well as use in email marketing campaigns

Up for an award? Of course you want to promote it!

If you've been nominated for a prestigious industry award, naturally you want to let people know about it.

This is the case for Ceramica Tile + Design in Adelaide, one of regular clients, who has been nominated for the Housing Supplier of the Year Award in the 2013 South Australia HIA Housing Awards. We are looking forward to the awards ceremony in October!

Cadogan and Hall are helping Ceramica Tile + Design to get the word out there about their good news, as well as promoting their newest range—elegant cement tiles bathroom and kitchen from Australian company Boss Architectural.

If you're an Adelaide company in need or professional copywriting services to share with the community what you're doing, do please visit our website and find out how a skilled and experienced copywriter can help the promotion of your business.

Thursday, 8 August 2013

Welcome to Innovative Window Films

We're delighted to be undertaking article marketing for Adelaide company Innovative Window Films. We are helping them to add additional pages to their website, writing articles that promote their products and services across social media, and are running a blog for them.

At Cadogan and Hall we undertake this work for a growing number of Adelaide companies, and we can help you too to raise your profile in the community or online, promote special offers or new products, and to improve the quality of the content on your website.

Please contact us or visit our website to see the work we have recently been undertaking for Adelaide businesses.
Cadogan and Hall are a team of freelance copywriters based in Adelaide, South Australia
Cadogan and Hall undertake article marketing campaigns for Adelaide businesses such as Innovative Window Films

Friday, 2 August 2013

Promoting Adelaide Businesses Through Article Marketing

We undertake article marketing for a range of Adelaide businesses, old and new, and we are always seeking ways to help them to promote their businesses.

One of the best ways that you can do this is to promote a new product or line that you have in stock — it may be unusual, unique or just out of the ordinary, and so this is an effective way of getting attention for your business and what you do.

For instance, this recent piece that we have done for Ceramica Tile + Design in Adelaide is a good example - these splendid Renaza tiles, made from reclaimed shipbuilding timber, are truly unique and so make a good focal point for promotion.

Please click on the brochure below, or visit our website, to see for yourself how our work could help to promote your business.
Cadogan and Hall produce online writing and website writing in Adelaide
Click on the brochure above to see more of our article marketing work for Adelaide businesses

Electronic Press Releases For Adelaide Businesses

At Cadogan and Hall, we specialise in writing press releases for all types of Adelaide business, in all kinds of industries. These are an effective way of getting news about your business out to the wider community as electronic press releases can easily be posted on your website, social media pages, or emailed to clients and potential customers.

We have recently produced press releases for Adelaide companies such as Direct Shutters, Ceramica Tile + Design, Lewis Construction Equipment and Wakefield Grange.

Please click on the links below to view our latest releases, or visit our website to see more examples of our work.

Experts in the manufacture and installation of rollershutters for windows and doors.
Direct Shutters are experts in the OZRoll Drive System for roller shutters

Kitchen, bathroom and floor tiles from the world's leading manufacturers available in Adelaide from Ceramica Tile + Design
Ceramica Tile + Design supply the Renaza range of wooden tiles made from reclaimed shipbuilding timber

Grass-fed, free range beef and lamb available in South Australia from Wakefield Grange
Wakefield Grange have special offers for customers at the Adelaide Hills Farmers Market and Goolwa Wharf Markets

Working With Experienced Adelaide Businesses

At Cadogan and Hall, we work with new start-ups, as well as experienced and well-established firms like Direct Shutters, Adelaide's experts in roller shutters. Our aim is always to help you to share your knowledge, skills and expertise with the wider community, and we use a variety of means to get you and your business in front of as many people as possible.

To see more of our work for Adelaide businesses, please visit our website; in the meantime, please click on the brochure below to see an example of the work we do.

At Cadogan and hall we produce high quality articles to help Adelaide businesses to promote their goods and services

Tuesday, 4 June 2013

Let your satisfied customers help you to promote your business

Satisfied customers, or customer success stories, are always a helpful and insightful way to promote your business and to share with others how your products are being used, or the response to your services.  If you’re an Adelaide company who would like to share with the wider community what your customers think of you and your products, we will happily work with you to create pieces that highlight just how highly your customers think of you!  Visit us at www.cadoganandhall.com to find out more.

Lewis Construction Equipment have customers all over Australia, often working in demanding and isolated environments.  For this reason, their products and services need to be first-rate, and their customer care second to none.  They have recently been working with two SA contractors in the mining industry, supplying them with machines for use in the Cooper Basin.  Read more here, or visit www.lewco-equip.com.au.

Lewis Construction Equipment, based in Adelaide, has recently supplied two South Australian companies working in the mining industry in the region with wheel loaders from the LiuGong CLG856 series.
To find out more about how success stories can be used to promote your business, please click here